Campaigns
Betty’s Guide To:
A year-long digital campaign and landing page/hub created to showcase themed recipe content, promoted via email. The branding was designed to have a consistent look throughout the year but also flexible enough to change to/highlight a number of seasons and holidays via color and copy change. Other assets created were style guides, ad units, email graphics, and social post designs.
Slow Cooker Showcase:
An email/site campaign that highlighted a different slow-cooker recipe each day throughout February of that year. I designed the lockup and created the visual style to appeal to users who are looking for warm and comforting dinner options during the coldest part of the winter. I then took the branding and produced a range of assets that drove users to the campaign: branding header/banners, Facebook and Pinterest posts, ad units and email newsletters graphics.
